Dark Light
The trend is evident: more and more companies are using digital to engage with their customers. Senior management recognizes that digital marketing and customer engagement are becoming top strategic priorities dictating company success. Ranking at the top of their strategy, companies will find particularly better results by using digital to position material consistently across channels and to focus on personalized or targeted offers that are available online. The key is consistency.

4 Success Factors for Companies Embracing Digital

The trend is evident: more and more companies are using digital to engage with their customers. Senior management recognizes that digital marketing and customer engagement are becoming top strategic priorities dictating company success.

Ranking at the top of their strategy, companies will find particularly better results by using digital to position material consistently across channels and to focus on personalized or targeted offers that are available online. The key is consistency.

Boring content is a crime – always has been, always will be. A looming digital repercussion is that boring content is magnified across the omnichannel hemisphere. Even Geritol, the mature adults ‘stimulant’, can have fun despite their less than sexy brand implications.

Finding, developing and populating content is both art and science.

The challenge is finding the right channels. The secret sauce is in how effective you can develop a channel distribution strategy.

Organizational alignment and finding the right talent having the forethought to understand the ever-shifting landscape are obstacles to success. Technology considerations, while one of the key risk factors in evaluating a digital plan, is not as important as the level senior management embraces digital.

Technology will change, but if management can’t lead to the changes, you’ll be left with an empty Geritol bottle and little stimulant.

4 Success Factors for Companies Embracing Digital

  1. Senior management’s interest and attention
  2. Savvy internal leadership
  3. Competent program management
  4. Alignment between organizational structure and goals

Digital success hinges on the ability of senior management to prioritize the digital plan and link it to the organization’s goals.

3 Next steps:

  1. Find the right digital leaders and consider making a CDO role to accelerate the speed of your digital plan.
  2. Monitor results while managing expectations, keeping attention on the digital pulse both inside and outside your organization.
  3. Evolve talent and allow for the growth and expansion of new ideas that support the digital plan.

If interested in the fast track and all else fails, go on an acqui-hiring spree (acquiring small companies for their talent pool) and buy a company to supply the needed talent and appease your big ole oligopolistic self.

OLIGOPOLY

Related Posts

For Social Media Newbies

It's ok to still be a newbie. Sorta. Marketing tools have changed since the Internet superhighway has weaved a prolific path through households. Is social networking replacing traditional advertising? It’s time to take a good hard look at your advertising budget. How are you allocating funds? Are you still spending enormous amounts of money on print and commercial advertising? Your company could benefit from social networking. But there’s a catch. There’s always a catch.

6 Ways Entrepreneurs Capitalize on Crowdfunding

Crowdfunding is a revolutionary approach to financing upstart business ventures. In fact, it’s never been easier to venture out into the entrepreneurial world and bring new ideas and businesses to the marketplace. Crowdfunding offers a revolutionary way to raise the capital necessary while simultaneously testing the marketplace. The crowd’s willingness to invest money provides an informative barometer for the business's future prospects. Consider the following list as a starting point for best practices when using crowdfunding to finance your business. Successful entrepreneurs that have already crowdfunded their business use these 6 tips.
Skunk_Investment

How To Invest Using Your Nose

If I have to choose, then I choose… BOTH. I’ll explain. Everyone has a dream. Whether your dream is to flip burgers at your beachside restaurant or to be the next Warren Buffet, that dream exists. But with your crazy busy lifestyle, do you have the time to really think about your dream ambition? And what is the perfect dream “thing” these days?